Why is Opting for Sustainable Clothing Important?

When it comes to clothing options, what might seem likely to trend are those that are marketed as good for the environment, or eco-friendly. Over recent years, clothing companies have taken it upon themselves to market more “sustainable” clothing items.  

Sustainability refers to the effect that the manufacturing and production of a product has on the environment; a company whose mission prioritizes being sustainable, then, works towards creating something with the least amount of damage to the earth and its resources 

According to the U.S. Environmental Protection Agency (EPA), in the U.S. alone, around 85% of textiles are thrown away and dumped into landfills or burned including unused textiles and unsold clothes.  

The EPA estimates that the average American throws away about 81 pounds of clothes every year. Landfills received 11.3 million tons of municipal solid waste textiles in 2018, which was 7.7 percent of all municipal solid waste landfilled. 

Below are a few steps that can be taken to reduce environmental impacts when it comes to our relationship with clothes: 

  1. Reduce clothing purchases;  
  1. Donate clothing instead of throwing them away;  
  1. When buying clothes, choose secondhand or thrifted; and,  
  1. When buying new items, look for “recycled content” products.  

By: Jennifer Williams  

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