Oregon Hospitals Launch Ad Campaign, Saying Come Back for Elective Procedures

Across Oregon, your care continues.” This message is the centerpiece of a new ad campaign launched by the Oregon Association of Hospitals and Health Systems aimed at assuring potential patients that it is currently safe to seek treatment at their facilities.    

The OAHHS stresses that from checkups and screenings to treatments and surgeries, “Oregon’s hospitals and clinics are ready to safely provide your care.”  

 “People are delaying checkups and vital care because they fear hospitals are either unsafe or overwhelmed. Neither of those things are true here in Oregon,” said Becky Hultberg, president and CEO of the hospital trade group. 

Hospitals took a financial hit: As a recent Oregonian article points out, the suspension of some lucrative medical services due to safety concerns tied to the COVID-19 pandemic has led to major revenue losses for hospitals.  

They also report that according to industry officials, federal assistance supplied by the CARES Act economic stimulus package has only made a dent in accounting for the shortfalls suffered by Oregon hospitals.  

What Samaritan, and others received: The state’s portion of these federal funds amounted to $422 million, which was distributed proportionally to about 60 Oregon hospitals.  

Good Samaritan Regional Medical here in Corvallis received $8,000,179 of this aid—12th most in the state.  Providence Health & Services’ eight Oregon hospitals received a total of $57 million. Oregon Health & Science University was the largest single-institution recipient, receiving $34.3 million. 

By JD Brookbank