“Black is Beautiful” Brings Breweries Together for A Good Cause
32 Oregon breweries are stepping up for the black community by participating in “Black is Beautiful,” a campaign started by the black-owned San Antonio brewery Weathered Souls. The initiative is described as “a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many people of color face daily.” The collaboration encourages breweries and consumers alike to put their money where their mouth is by donating 100 percent of the proceeds from their BiB stout sales to a racial justice organization.
In Oregon, and in Corvallis
Weathered Souls provided a basic recipe for an imperial stout, but breweries are free to play with the recipe to make their own Black is Beautiful beer. While breweries across the nation are participating in the campaign, Oregon comes in 8th for most collaborating breweries.
Locally, the initiative was supported by 2 Towns Ciderhouse. As a ciderhouse, they decided not to make their own brew, but instead donated 25 percent of their tap room sales from June 13-19 to both the national and local chapters of the NAACP. According to an article from The New School, a news beer and cider news organization, 2 Towns donated a total of $4,362 through their sales and direct donations from the community.
For a comprehensive list of Oregon breweries that are participating, click here.