Beer Can Appreciation Day: Because Why Not?

Holy crap, January 24 is Beer Can Appreciation Day! This month’s wacky holiday commemorates the day canned beer first went on sale: January 24, 1935. Way back then, the Gottfried Krueger Brewing Company teamed up with the American Can Company to produce this immensely important innovation. The first shipment of 2,000 cans was delivered to the thirsty residents of Richmond, Virginia.

So how do we celebrate this holiday? Duh. Maybe head down to 2 Towns and grab a sixer of canned Marionberry Cider, or visit Vagabond Brewing Outpost in Albany and pick up of few of their beautifully designed, 16-ounce cans. Or maybe head to a local grocery and demand some canned Mazama!

There’s other ways to appreciate the splendor of a canned beer other than buying some and drinking it, of course. That might be a hard notion to accept, but it’s true. Vintage beer cans are actually collector’s items. One of my prized possessions is an empty can of Billy Beer, after all.

On the other end of the spectrum, old cans of Schlitz and PBR can fetch a good amount on Ebay, but the best way to collect these artifacts is to hit spots like Beekman Place in Corvallis and other vintage stores. You never know what you might find.

If you love beer, which you totally do, find a way to celebrate on January 24. Crack open a cold one (or a warm one), read this article, and have a drink whenever you spot the letters “can.” You might want to call in sick on the 25th.

By Jay Sharpe

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